Coca-Cola refreshes Holidays Are Coming campaign and it’s the biggest yet
Coca-Cola Great Britain launches its much-loved and anticipated Holidays Are Coming Christmas campaign.
This year’s campaign looks to bring the iconic Holidays Are Coming campaign to a new audience and reconnect them to the magic of the brand at this time of year.
The iconic TV ad, which will air for the first time in November, will feature the same great music and format people know and love. However, eagle-eyed viewers will notice the addition of some new magical scenes at the beginning and end, that aims to remind people of the magic the Coca-Cola Christmas truck brings to the festive season.
This year’s campaign also features a range of exciting new partnerships to breathe new life into the classic creative. This includes working with The Kingdom Choir who have recorded a special version of the famous Holidays are Coming song, which will be featured on Coca-Cola’s social channels and available to download from iTunes from 9th November.
A specially-created Snapchat lens will drive social engagement, while a focussed social media campaign will promote The Company’s first ever on-pack promotion with Capital’s Jingle Bell Ball, offering an ‘only Coke can do’ event experience. This year’s boosted sponsorship of the UK’s biggest Christmas party will also see, for the very first time, Coca-Cola sponsors a live stream of Capital’s Jingle Bell Ball via Capital’s Twitter to open the event up to a wider audience. There will also be a partnership with LADBible, which will delve into the Coca-Cola archives to explore how Holidays Are Coming became a UK cultural phenomenon.
For the first time in the UK, there is also a limited edition festive flavour – Coca-Cola zero sugar cinnamon to give fans a chance to enjoy the refreshing taste of Coca-Cola with a Christmas twist. The new flavour will be brought to life by an innovative media buy where Oxford Circus station will be cinnamon scented, reminding consumers of Christmas from the moment they step inside.
Alec Mellor, Marketing Manager at Coca-Cola Great Britain, said: “For many up and down the country, the iconic Coca-Cola Holidays Are Coming TV advert signals the start of the festive season. Our challenge every year is to take a tradition that is loved by many and bring it to life in new ways that feel fresh and relevant, especially to our core target audience – young adults.
“This year also marks a significant shift for Coca-Cola as zero sugar will be the Christmas campaign hero – connecting with consumers who have made zero sugar their drink of choice. That means our truck tour will be re-branded to hero Coca-Cola zero sugar, and Father Christmas will enjoy its refreshing taste in our advert creative.”
This year also sees the return of the Coca-Cola Truck Tour, where people will be able to experience the magic of Christmas whilst sampling their favourite Coca-Cola drink. For more information on specific Truck Tour stops, visit here.
In addition, this year’s campaign will see significant ensuring its out of home activation is the biggest yet. It will see the Holidays are Coming creative take over digital screens and spaces in travel hubs around the UK including major train stations and airports.
For more information on the Holidays are Coming campaign, the Twitter live stream of Capital’s Jingle Bell Ball with Coca-Cola and competition visit here.