From Crop to Consumption

Myxx brings Walmart Grocery and Albertson’s/Safeway into shoppable recipes platform

The nation’s top grocery technology innovator, Myxx, announced the company’s platform has been expanded its reach from 1,500 to 10,000 stores nationwide, including into the nation’s number one 2017 retailer - Walmart. Myxx technology is now present in 49 states.

“Busy consumers across the country can now shop recipes at a variety of stores with a few clicks to get healthy meals on the table and helps prevent impulse buys. Myxx makes it even easier to discover budget-friendly recipes across retailers, proving shopping and cooking at home truly is the most cost-effective way to run a household,” said Myxx CEO Monica Wood. “The expansion also allows our brand partners the ability to leverage the technology to extend reach and access a larger and more engaged audience, while providing them with new real-time performance metrics. Myxx is transforming into a consumer movement, reaching everyone from rural America, to large metropolitan cities – a true game-changer in the rapidly evolving and competitive grocery landscape.”

Walmart, Albertsons, Safeway, Jewel Osco, Vons, Randalls, Tom Thumb, and H-E-B are the newest additions to the growing list of retailer option which already includes Harris Teeter, Kroger, Ralphs, King Soopers, and Fred Meyer. Expanding the list allows consumers nationwide to shop smarter with more convenient options – proving to save both time and money.

Myxxrecipes.com is a free website, with the real-time pricing of every item on your grocery list, including sales and promotions, and location of in-store products. With access to more than 200,000 shoppable recipes connected to retailers, a user can select recipes and add items to their shopping list with just a click. The smart shopping list can be used in-store with an aisle-by-aisle guided list or sent directly to the selected retailer’s online cart for curbside pickup or delivery options. Shoppers can also search for recipes specific to their dietary requirements.

The new stores are now available within the Myxx third-party B2B offerings, including instant shopping list integration, which effortlessly connects content to the point of purchase. Myxx technology is customisable, as it can uniquely account for every stakeholder in the grocery industry including retailers, CPG brands, as well as publishers. By applying data science and analytics to the path of purchase, Myxx technology is the first platform driving localised ROI for both shopper marketing and national brand campaigns.