From Crop to Consumption

Chef/Restaurateur Chris Cosentino joins SideChef as a strategic advisor

SideChef, the leading smart recipe cooking platform has teamed up with celebrity chef Chris Cosentino, co-owner of Cockscomb restaurant in San Francisco.

As an advisor, Chef Cosentino brings decades of award-winning culinary expertise to SideChef and will work with the team to continue to evolve the core cooking experience, depth of content, and culinary strategy. Chef Cosentino will appear at Google’s ‘Assistant Playground’ at CES (Consumer Electronics Show) in Las Vegas, NV representing SideChef, headlining their cooking demonstrations featuring SideChef’s compatibility with the all-new Google Home Hub.

Chef Cosentino, a four-time James Beard Award nominee and former winner of the hit Bravo television show “Top Chef Masters”, is most notably known for his adventurous use of ingredients and straightforward approach to recipe instruction. His reputation for having a clever mashup of styles makes him an ideal advisor to SideChef, which prides itself on offering a wide variety of cuisines, styles, and recipe variations.

“The goal is to make cooking approachable for everyone,” says Cosentino. “SideChef gives the home cook the ability to go step-by-step without the fear of making a mistake. Food television these days veers more towards entertainment than education. SideChef lets people get a real grasp of what cooking really is.”

Chef Cosentino will demonstrate his unique recipe for “Chicken Fra Diavolo” on Tuesday, Wednesday, and Thursday (January 8 - 10) at the Google’s ‘Assistant Playground’ (full schedule here). Chef Cosentino will be instructing the audience on the full features and capabilities of cooking with SideChef’s recipes on the Google Home Hub. The recipe will be the first of many of Chef Cosentino’s to be featured on the SideChef app in their signature step-by-step “smart recipe” format.

“Chris’ innovative approach to cooking is a great fit with how we want to bring a creative guided cooking experience to users and we are excited to have him on the team,” says Kevin Yu, Founder and CEO of SideChef. “His energy, passion, and unprecedented level of insight into the mind of the home cook will continue to help SideChef shape a better product experience for the home cook in the future.”

SideChef’s strategic partnerships have ignited rapid product growth in 2018 with new features such as personalisation and in-app grocery delivery through AmazonFresh. SideChef’s appliance partnerships (Electrolux, V-ZUG, LG Electronics USA, GE Appliances and SHARP) enabled home cooks to operate their kitchen appliances hands-free for the first time. Building on top of last year’s integration with Amazon Alexa, which features SideChef recipes natively on the device, the latest integration with Google’s Home Hub puts SideChef’s 12,000 recipes into even more homes across the United States. SideChef’s partnerships with Cosentino and Google will help propel the cooking platform into mainstream adoption to ultimately achieve their mission of empowering eaters everywhere to cook great food.