From Crop to Consumption

The Safe + Fair Food Company introduces top 8 allergen-free baking mixes

The Safe + Fair Food Company has announced its latest line extension to its allergy-friendly, clean label baking mixes that are free from the top eight allergens, as well as gluten-free and vegan.

The new, easy-to-make mixes come in three delicious flavours: Double Chocolate Brownie, Red Velvet Brownie and Birthday Cake Blondie. The Top 8 Free Mixes are made with real, dairy-free and soy-free chocolate chips, natural colour sprinkles, ancient grains and a specially-crafted blend of five gluten-free flours – to meet the consumer demand for a great-tasting, quality bar mix. Now food allergy families no longer have to forgo convenience by starting from scratch to get a delicious, safe baked treat.

“Finding a delicious baked good mix for a birthday party, bake sale or sweet tooth craving, that is safe for all, can seem impossible. Creating your own recipe requires a long list of ingredients and steps, and many of the current top 8 free mixes are grainy, dry and fall apart easily,” said CEO of The Safe + Fair Food Company, Will Holsworth.

“We created these mixes not only to satisfy both food allergy sufferers and sweet-lovers alike but to bring convenient and versatile products to families across the country.”

The new bar mixes join SAFE + FAIR’s existing portfolio of granola, pea protein chips, popcorn quinoa chips, cookies and grahams.

Today, more than 15 million Americans suffer from food allergies, with eight food categories accounting for 90% of all allergic reactions – milk, eggs, peanuts, tree nuts, wheat, soy, fish and shellfish. As a testament to its mission to serving the food allergy community, The Safe + Fair Food Company donates 3% of proceeds to the Sean N. Parker Center for Allergy and Asthma Research at Stanford University to help find treatments and develop cures for people with food allergies.