From Crop to Consumption

Heinz launches new Heinz Tomato Ketchup With a Blend of Veggies

Heinz has launched its new Tomato Ketchup with a Blend of Veggies, made with added carrots and butternut squash.

The delicious blend miraculously offers the veggies parents love, without compromising the traditional Heinz taste.

“If we were going to add extra veggies to a new recipe, it was important to maintain the same distinctive taste, appearance and texture that have been loved by generations of families for 150 years,” said Dalia Adler, Associate Director of Marketing for the Heinz brand. “We went through countless recipes to land on the perfect blend and can’t wait to share the end result: a blend that we think will have your ketchup-loving, veggie-hating kids asking for more.”

Heinz Tomato Ketchup with a Blend of Veggies has 25% added veggies, 25% less sugar than regular Heinz Tomato Ketchup, and contains no high-fructose corn syrup.

To introduce Heinz Tomato Ketchup with a Blend of Veggies, and to astound kids everywhere with a taste that’s just like Heinz, the brand is launching a comprehensive marketing campaign to drive mass awareness across PR, social, digital, and in-store.