New Starbucks Siren’s Blend supports women in coffee growing communities
Starbucks will offer a new, medium-roast coffee blend dedicated to honouring and supporting women in the coffee industry, and a portion of the proceeds will go to support women and girls in coffee origin communities.
As the first core-line coffee launch since Starbucks Blonde Espresso in January 2018, Siren’s Blend is named after the siren in the Starbucks logo, and was inspired and created by the trailblazing women of the coffee industry. Every aspect of this coffee’s journey was touched by women — from sourcing, roasting and blending to the design on the bag. Siren’s Blend tells a story of the impact women have at Starbucks and in the coffee industry at large.
Starting on 24th September and leading up to National Coffee Day on 29th September, for every cup of brewed Siren’s Blend coffee sold across the U.S., 15 cents will be distributed equally between International Women’s Coffee Alliance and Days for Girls, two important organisations that support empowering women and girls. Siren’s Blend will be available for purchase as whole bean year-round.
Siren’s Blend is a bright medium roast that shines across every brewing method, hot and iced. The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women’s leadership and ethical, sustainable farming practices. Siren’s Blend was also inspired by the previously offered Siren’s Note, a blend developed by one of Starbucks first female coffee developers, Mary Williams, in 1998.
Starbucks contributions to the International Women’s Coffee Alliance will help provide the necessary resources to pursue its mission “to empower women in the international coffee community to achieve meaningful and sustainable lives; and to encourage and recognise the participation of women in all aspects of the coffee industry”.
To date, a Starbucks Foundation grant has allowed 2,429 washable menstruation kits to be provided and three new sewing enterprises to be launched, made up of 30 women from our coffee communities. The DfG kits and sewing DfG Enterprises are ways that Starbucks supports Days for Girls goal of increasing access to menstrual health and education by developing global partnerships, mobilising volunteers, cultivating social enterprises and innovating sustainable solutions that shatter stigmas and limitations for women and girls.