U.S. cider brand Bold Rock to join Artisanal Brewing Ventures
Bold Rock, the U.S. cider brand, has signed a partnership agreement to become part of Artisanal Brewing Ventures, a unique platform created to support the growth ambitions of leading regional craft adult beverage companies.
Through this partnership, Bold Rock becomes ABV’s fourth partner brand, combining with its existing craft portfolio of Sixpoint Brewery, Southern Tier Brewing Company and Victory Brewing Company.
The partnership signals ABV’s move to continue to extend beyond craft beer and meet the needs of the changing adult beverage consumer. Bold Rock’s 80,000 barrels of craft cider and seltzer solidifies ABV’s position as one of the nation’s top ten regional craft adult alcohol beverage platforms. ABV now has a leadership position in eight of the country’s top 50 markets for craft beer, hard cider, hard seltzer and premium spirits-based canned cocktails.
“The founders of Bold Rock should be incredibly proud of what they and their hard-working, dedicated team have created – the #2 cider brand in the country. With the addition of Bold Rock, ABV is strongly positioned to address the evolving needs of the craft consumer. Bold Rock’s portfolio is a perfect complement to ABV’s other partner breweries by bringing consumers a leading hard cider, a new hard seltzer and a line of canned cocktails. Adding Bold Rock to the ABV family shows a commitment to bring craft consumers great brands across segments to best meet the needs in all of their drinking occasions,” said John Coleman, CEO, Artisanal Brewing Ventures.
Bold Rock will gain access to ABV’s shared network of best-in-class production facilities, professional sales team, and broad distribution footprint to help fulfill the dream of Bold Rock founders John Washburn and Brian Shanks, who opened the company in 2012.
“Our dream was to bring people together to create special memories and meaningful experiences while enjoying our products. Since then, we have formed a number of phenomenal relationships with consumers, distributors, and retail partners, as well as with our own employees. Now, by joining ABV, a very talented, passionate, and high performing beverage company, we can extend our brand to new consumers up and down the east coast, creating more special memories and unique experiences,” said Washburn, who along with Shanks, will remain with the company in leadership roles.
In addition, Bold Rock’s four taproom locations will be added to ABV’s current footprint of nine open or announced taprooms, giving the company access to over two million customers a year. Bold Rock will also partner with Sixpoint, Southern Tier and Victory to leverage their collective consumer data and insights to build an impactful innovation program and marketing approach.
Founded in 2012, Bold Rock is the #2 cider brand in the United States. In its home state of Virginia, Bold Rock is the largest overall independent craft brand across both beer and cider. In 2019, Bold Rock also launched a line of hard seltzers that feature a unique apple-based alcohol, as well as a line of premium ready-to-drink canned cocktails.
Founder, Brian Shanks, a world renowned 30-year master cider maker from New Zealand, is also excited about the potential of the partnership. “We are grateful for the incredible opportunity to join such a strong craft beverage organisation in ABV. Many consumers, distributors and accounts have urged us to expand to their areas. Now, we have the resources and capabilities to do just that while also creating more growth opportunities for our team. We look forward to taking Bold Rock and ABV to new heights together.”