From Crop to Consumption

McDonald’s and iconic global artist Travis Scott embark on unprecedented collaborative partnership

Two icons are coming together as The Golden Arches meet Cactus Jack for a multi-level innovative partnership.

From 8th September through to 4th October, McDonald’s is taking it up to another level, as cultural sensation Travis Scott’s favourite meal is offered at restaurants all across the U.S. Travis Scott and McDonald’s will also be exploring opportunities to support charitable organisations during the month-long programme.

This is the first time since 1992 that a celebrity’s name has been featured on the McDonald’s menu, only done prior by the legendary Michael Jordan. To snag The Travis Scott meal, fans can order in-restaurant, for carry-out, at the Drive Thru, or through the McDonald’s app.

The Travis Scott meal includes the fresh beef Quarter Pounder with Cheese, bacon and lettuce, medium fries with BBQ Sauce to dip, and a Sprite.

“Everyone has a favourite McDonald’s meal, no matter who you are,” said McDonald’s U.S. Chief Marketing Officer, Morgan Flatley.

“Travis is a true McDonald’s fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world. This is the first time in nearly 30 years we’ve introduced a superstar’s name to our menu - we’re excited to bring the Travis Scott Meal to a McDonald’s near you starting next week.”

“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” said Travis Scott. “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”

Cactus Jack has also designed custom apparel for McDonald’s crew.