Doritos launches new STAX product in recyclable packaging
Doritos has launched a new product packaged in a widely recyclable triangular tube with a flip-up lid.
The new Doritos STAX range comes in four flavours, which are Ultimate Cheese, Sour Cream, Onion and Mexican Chilli Salsa, and Flaming Chicken Wings.
Designed to be sustainable from the start, the shape of STAX differs slightly to a normal Dorito so it can fit into the unique triangular packaging. With its stand-out triangular design, the tube can be re-closed using the flip-up lid, and it’s widely recyclable, including the lid.
“We’re confident that Doritos fans are going to love the bold flavours and the recyclable cannister packaging. Sustainability is now more critical than ever, so this was a key factor in the development of STAX and we’re immensely proud of what we’ve created,” said Simon Bayliss, Doritos Senior Brand Manager.
The triangular tube packaging is made mainly from cardboard, it can be disposed of in household recycling, making it easy for consumers to dispose of responsibly.
This is another step forward in achieving Doritos’ ambition of designing 100% of its packaging to be recyclable, compostable or biodegradable by 2025.