From Crop to Consumption

Pizza Hut partners with Beyond Meat to offer plant-based meat pizza

Pizza Hut, in partnership with plant-based leader Beyond Meat, is the first U.S. pizza company to bring a nationwide plant-based meat pizza with the launch of new Beyond Pan Pizzas, the Beyond Italian Sausage Pizza and the Great Beyond Pizza.

This first-in the-category national launch makes plant-based meat pizzas more widely available to pizza lovers in the U.S, giving consumers more choices.

The Beyond Pan Pizzas were co-created by the Beyond Meat and Pizza Hut culinary teams to deliver the signature taste of Pizza Hut’s Italian pork sausage but in a plant-based option, giving fans even more ways to enjoy their Pizza Hut favourites with no sacrifice required.

“I’d challenge anyone to go try the new Beyond Pan Pizza and tell the difference. I shared it with friends and family, and they couldn’t,” said David Graves, Chief Brand Officer, Pizza Hut.

“The Beyond Italian Sausage is rich, juicy and has the signature Pizza Hut flavours, pizza lovers everywhere are going to love it.”

“Our partnership with Pizza Hut is a category first and together we will continue to raise the bar on game changing product innovations as we introduce the delicious taste of Beyond Meat products to pizza fans nationwide. We’re thrilled to be on this journey with Pizza Hut that enables us to further increase access to better-for-you plant-based meat as we continue to expand our partnership with Yum! Brands,” said Ethan Brown, CEO and Founder, Beyond Meat.

This announcement comes as part of a broader collaboration between the two brands that is anchored in delivering nutritious and sustainable cutting-edge innovations to pizza lovers in the U.S. and beyond. Fans in the UK will now also be able to enjoy Beyond Meat pizzas at select Pizza Hut locations throughout London as part of a limited-time offering.

Since March 2020, Pizza Hut has served over 24 million contactless digital orders and welcomed several million new and re-engaged customers to their Hut Rewards loyalty programme.