Beyond Meat and Pepsico establish and introduce The PLANeT Partnership
Beyond Meat is teaming up with PepsiCo, one of the world’s largest food and beverage companies, to develop, produce and market innovative snack and beverage products made from plant-based protein. The partnership will allow Beyond Meat to reach more consumers by entering new product categories and distribution channels, increasing accessibility to plant-based protein around the world.
PepsiCo and Beyond Meat are teaming up to launch The PLANeT Partnership, tapping into growing consumer demand for plant-based proteins that are better for the planet.
“We are thrilled to formally join forces with PepsiCo in The PLANeT Partnership, a joint venture that unites the tremendous depth and breadth of their distribution and marketing capabilities with our leading innovation in plant-based protein. We look forward to together unlocking new categories and product lines that will inspire positive choices for both people and planet,” said Ethan Brown, Beyond Meat Founder and CEO. “PepsiCo represents the ideal partner for us in this exciting endeavor, one of global reach and importance.”
Now more than ever, consumers around the world are looking for more nutritious, environmentally conscious products and increasingly turning to plant-based protein – a trend that we believe will only grow in the coming years. Together, The PLANeT Partnership will increase accessibility to products that will inspire positive choices for both people and the planet.
For PepsiCo, the partnership represents an exciting next step in the company’s ongoing commitment to expanding its portfolio of positive choices for consumers and the planet. Among PepsiCo’s longstanding efforts: doubling down on sustainably sourced ingredients, regenerative agriculture, carbon-emission reduction and other key measures.
Numerous studies have extolled the benefits of plant-based diets, and Mr Krishnan describes Beyond Meat as “a cutting-edge innovator in this rapidly growing category.” The El Segundo, California-based company was founded in 2009 with the goal of creating plant-based products that mimic meat’s taste and texture, with a focus on simple ingredients and no GMOs or bioengineering. Fast forward to 2021, Beyond Meat products are available at approximately 122,000 locations in more than 80 countries.
“With PepsiCo’s unmatched reach and distribution, we’ll be able to accelerate bringing these products to markets around the world as we provide more consumers with the nutritional and environmental benefits of plant-based protein,” says Ethan Brown, Beyond Meat Founder and CEO.
Mr Krishnan added it represents “a new frontier in our efforts to build a more sustainable food system.”