From Crop to Consumption

Trimona launches new superfood yoghurts in fully recyclable packaging

Building on the popularity and success of its ‘Bulgarian-style’ yoghurt, New York-based Trimona Bulgarian Yoghurt has added a new Superfood range – and all of the company’s products are packed in the fully recyclable K3 cardboard-plastic combination from Greiner Packaging.

“Trimona introduced America to Bulgarian-style yoghurt ten years ago and now we’ve gone to the next level of probiotic dairy evolution, or as we call it, Yoghurt 2.0,” said Trimona Bulgarian Yoghurt founder and Chief Yoghurt Officer, Atanas Valev.

“Refresh, Protect, and Revive each combine the healthy benefits of both yogurt and superfoods.

“As soon as we saw the premium K3 pack from Greiner Packaging’s factory in Pittston, Pennsylvania, we knew it was a perfect fit for our wholesome and natural yoghurts. Greiner tell me that Trimona was one of the first US dairy companies to adopt this innovative, fully and easily recyclable packaging.”

The Trimona Bulgarian Yoghurt story combines history, heritage and science. The New York-based company was founded by food scientist Atanas Valev, who moved to the United States in 1991, bringing with him two jars of a homemade Bulgarian yoghurt.

In Bulgaria, yoghurt has been associated with good health for thousands of years. The scientific origins of this style of tangy yoghurt date back to 1905, when a Bulgarian scientist, Dr Stamen Grigorov, discovered Lactobacillus bulgaricus, the bacteria essential to the yoghurt fermentation process.

Soon after, Dr Ilya Mechnikov won a Nobel Prize for showing that fermented milk was responsible for the health and long life of the Bulgarian people.

For years after arriving in the U.S., Mr Valey made his yoghurt at home, perfecting the process, using a stable group of probiotic bacteria strains that work in symbiosis to create a true Bulgarian-style yoghurt. Over time, the demand from friends and neighbours led him to offer it to local health food stores and farmers’ markets, and by 2010, commercial production had begun.

For its new Superfoods range, Trimona Bulgarian Yoghurt carefully chose the ingredients for the antioxidants, fibre, vitamins, minerals and other nutrients they contain.

Protect is designed to protect body and soul and contains 5,000 milligrams of powdered organic Açaí, Maca Root, Aronia, Beetroot, Lucuma and MonkFruit; Refresh is designed to refresh memory and your day, containing 5,000 milligrams of powdered organic Matcha Tea, Maca, Lucuma, Spirulina, Chlorella and Monkfruit; meanwhile, Revive is designed to revive creativity and spirit, and contains 5,000 milligrams of powdered organic Maca, Lucuma, Mesquite, Turmeric, Cinnamon, Ginger, Black Pepper and Monkfruit.

The new Superfood range also features ProViotic, a powerful new and innovative, friendly bacteria, isolated from a snowdrop flower and grown in a vegetable juice. Vegan, organic and allergen free, ProViotic is scientifically proven to be a powerful pathogen inhibitor.

Trimona uses Greiner Packaging’s 32oz and 5oz K3 pack for its plain Trimona Bulgarian Yoghurt; and a 5oz for its new Superfood range. The K3 light-weight thermoformed cup is made from polypropylene and uses up to 33% less material than a conventional direct-printed, thermoformed cup of the same size. It is wrapped with a cardboard outer layer, made from virgin board. The K3 packaging solution has an improved CO2 footprint and it can be recycled efficiently, as the cardboard and plastic can be easily separated.

The 32oz Trimona Bulgarian Yoghurt K3 pack is topped by Greiner Packaging’s new 116mm diameter lid which provides a secure and repeatable fit. Contributing to Greiner Packaging’s goal for delivering a circular economy, the lids and labels are monomaterial, both made from PP, the same as the K3 cup.

The outer cardboard wrapper, which can be easily removed to ensure recycling, can be printed on the reverse and this has created a perfect marketing and communication tool for Trimona.

“The K3 pack has many advantages but also offers the chance to talk directly to our end users,” said Mr Valey. “We use it to tell people about the history, heritage and science behind our traditional Bulgarian yoghurt, and the genuinely good-for-you wellness benefits of our Superfood range.”