From Crop to Consumption

Brand new Beyond Burger launches at grocery stores across U.S.

Beyond Meat, a leader in plant-based meat, has announced that the highly-anticipated new version of its iconic Beyond Burger will arrive in grocery stores nationwide beginning on the week of May 3rd.

The latest Beyond Burger, which offers impressive advancements in taste and nutrition, will be sold in a 2-pack, the brand’s first-ever value 4-pack and a 1lb Beyond Beef pack.

“We are continuously working on understanding beef flavour at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience. The new Beyond Burger’s rich flavour profile resembles that of ground beef, and extensive testing with our consumers validated this new flavour direction with likeability scoring on-par with 80/20 ground beef burgers,” said Dariush Ajami, Chief Innovation Officer, Beyond Meat.

In addition to its irresistible taste, the new Beyond Burger delivers strong nutritional benefits such as 35% less fat than 80/20 ground beef, 35% less saturated fat than 80/20 ground beef, fewer calories and no cholesterol compared to 80/20 ground beef, and B vitamins and minerals comparable to the micronutrient profile of beef.

“The launch of the latest Beyond Burger iteration is another strong step forward in providing consumers with absolutely delicious plant-based meat that is better for people and the planet, no sacrifice required,” said Ethan Brown, Beyond Meat Founder and CEO.

“It is my hope that these meaningful advances in taste and nutrition, using only non-GMO plant-based ingredients, will delight existing consumers and invite others to join us in Going Beyond.”

The company introduced the Beyond Burger in 2016, revolutionising the category as the first plant-based burger designed to look, cook and taste like animal meat and sold in the meat case. The Beyond Burger has since become a ubiquitous symbol for the future of food innovation and is available at approximately 28,000 retail locations across the US and in more than 80 countries globally.