From Crop to Consumption

The Cocktail Service launches premium at-home cocktail experience

The Cocktail Society is a new premium monthly cocktail membership from leading drinks agency, The Cocktail Service.

To satisfy the consumer demand for quality, fun and innovative at-home cocktail experiences during the pandemic, The Cocktail Service pivoted its business model and launched an online range of handcrafted small-batch bottled cocktails, kits and hampers, generating £100,000 worth of sales in 6 months.

This success is the driving force behind The Cocktail Society and is underpinned by its ambition to create exciting drinks experiences for discerning cocktail fans.

More than half of regular bar-goers attempted to recreate their favourite mixologist’s methods during the 2020 lockdown, a time which saw a huge increase in demand for new at-home experiences.

With spending on subscription services increased by 50.2% during the pandemic, The Cocktail Service spotted a gap in the market to deliver delicious, bar quality drinks to the doorsteps of those seeking expertly crafted beverages from the comfort of their homes.

The Cocktail Society’s monthly-subscription Discovery Box is a bespoke offering in answer to the demand for tailor made, innovative experiences that consumers are now seeking.

Offering a monthly choice between six seasonal cocktails, each box includes everything needed to shake up traditional drinking occasions: one 500ml Bottled Cocktail, two 250ml RTD cocktails, one DIY cocktail, a selection of premium snacks and a copy of The Cocktail Society’s members-only magazine, Drink Up.

Developed by award-winning bartender David Indrak using the finest flavour-first ingredients, each handcrafted bottled cocktail is expertly mixed to an exact recipe to create the ultimate at-home cocktail experience.

With 40% of consumers planning to purchase at-home cocktail kits this year, The Cocktail Society subscription is ideal for seasonal gifting moments and special occasions at home.

As part of the monthly subscription, members will have exclusive access to its Cocktail Concierge, a unique virtual service that connects curious cocktail lovers with The Cocktail Society’s expert team, on hand to answer any burning drinks related questions.

Creating a new community of cocktail lovers and at-home mixologists, members will also have the opportunity to take part in live cocktail masterclasses, preview new products that drinks brands have been developing, and discounts from The Cocktail Service’s extensive industry network.

Rooted in a love of the UK drinks industry, The Cocktail Society isn’t just about great tasting cocktails. Subscription members will receive an exclusive copy of Drink Up, an exciting new magazine which provides unique recipe content alongside tips and tricks from bar industry insiders.

The magazine shows members exactly how to create incredible bar quality drinks, features guides on how to mix the perfect cocktail as well as recommendations from The Cocktail Society team on brands and spirits to watch.

The Cocktail Society Co-Founders, Tom Bronock, Casey Small and Nick Ford, commented on the launch: “Our team has meticulously developed every product, working closely with top spirits and drinks producers to create extraordinary drinking experiences. The cornerstone of everything we are going to do with The Cocktail Society is about the experience and a sense of fun – after all cocktails are about good times and we want to embody that. We won’t be preachy or too serious, yes we’ll educate but it’s more about our members having the best experience with us and becoming raving fans of The Cocktail Society but also the cocktail culture.”

With 10 years of insight and expertise providing standout cocktail experiences across the globe, The Cocktail Society was created for adventurous drinks fans and the cocktail loving community who enjoy discovering new flavours, who want to know the latest trends and who want to learn how to mix better, bar quality drinks at home.