From Crop to Consumption

Bob Evans makes breakfast easier with new grocery products

Bob Evans Farms has announced the launch of two new breakfast items for consumers looking for convenient, nourishing and filling options for a weekend-style breakfast that can be enjoyed all week long.

Bob Evans Omelet Rolls and Bob Evans Egg Bites provide consumers with a quality and indulgent breakfast that won’t interrupt morning routines.

Made with cage-free eggs, the fillable Bob Evans Omelet Rolls come in three different varieties: Egg with Salt and Pepper, Egg and Cheeses, and Egg White Spinach and Herb.

Packed with flavour, each of the Omelet Rolls has six to eight grams of protein and provides consumers the flexibility to stuff them with whatever fillings they desire or just roll them up and eat them plain.

“We heard our consumers loud and clear, and we are giving them products that deliver on their needs,” said Thyme Hill, Chief Marketing Officer of Bob Evans Farms.

“Our consumers want the comfort of a weekend breakfast in a convenient, fast, and delicious weekday form.”

The new Bob Evans Egg Bites are cage-free egg bites, fresh and ready to heat-and-eat in a versatile microwaveable tray.

Each package comes with two in a pack, and there are three varieties: Cheese, Bacon and Cheese, and Bob Evans Sausage and Cheese.

The low-carb Egg Bites have 15 to 17 grams of protein in each 2-bite serving, providing long-lasting fullness.

“In only one minute, breakfast lovers have the convenient, protein-packed wholesome breakfast they are craving during the weekdays,” said Ms Hill. “We know that grocery shoppers are looking for fresh, flavourful, interesting items that won’t complicate their day. These products are the perfect way for retail grocers to attract motivated shoppers to the refrigerated aisle.”