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Asda launches football-themed bundles for Euro 2020

With the Euros starting this week, Asda has launched football-themed bundles to help fans add everything they need to their basket in a single click and keep supplies topped up throughout the tournament.

With many watching from home this year, as travel remains limited and capacity in stadiums is restricted, the supermarket is helping fans get a ‘taste of’ what it’s like to be there with seven themed bundles to help kick things off.

Exclusively available online, the retailer has pulled together a selection of European treats to help add fun to home gatherings.

Rob Barlow, Online Grocery Senior Merchandising Manager at Asda, said: “With a summer of sport just around the corner, we know how frustrating it will be for some football fans that they can’t travel to the games to get behind their team.

“That’s why we’re bringing together a selection of products to give customers a taste of different countries as well as vegan, free from and low/no alcohol alternatives, to help them easily plan a big night in watching the Euros, with everything they need available in a single click.

“We also know how annoying it is when you run out of ‘essentials’ before half time, so we’ve also added popular beer, wines and spirits, BBQ and snacking lines to the Asda Groceries offer on the Uber Eats app – for rapid ‘emergency’ deliveries.”

The bundles are available now and will be online until 11th July via a dedicated ‘Love the Game’ page on the Asda groceries site, which will also host the best deals throughout the competition.