Pepsi and Doja Cat launch limited-edition product
Pepsi has unveiled the new Pepsi-Cola Soda Shop, a modern take on classic soda shop flavours made with real sugar, available in Cream Soda and Black Cherry.
To introduce the new product and celebrate the 50th anniversary of Grease, Pepsi enlisted one of today’s hottest stars in music, Doja Cat, to refresh and remake one of the most recognisable songs of the soda shop era, You’re the One That I Want.
Pepsi and Doja Cat’s reimagination of You’re the One That I Want is grounded in the original track but features new instrumental and vocal twists unique to Doja Cat’s instantly recognisable style.
The track comes to life in a music video-style spot directed by the award-winning Hannah Lux Davis and choreographed by industry icon Sean Bankhead. In the video, Doja Cat is seen walking the Rydell High campus but, unlike in the original song, she isn’t after a man. Instead, her heart is set on an ice-cold can of Pepsi-Cola Soda Shop.
“Working with Pepsi on this remake of ‘You’re the One that I Want’ has been surreal,” said Doja Cat. “It’s such an iconic song and brand, so to have the creative license to put my own spin on it for the launch of Pepsi-Cola Soda Shop was a once-in-a-lifetime opportunity; I had to be a part of it.”
“Pepsi has a great heritage in music and we couldn’t be more thrilled to continue this legacy by partnering with Doja Cat around the launch of Pepsi-Cola Soda Shop,” said Todd Kaplan, VP of Marketing – Pepsi. “With a nod to the nostalgic soda shop flavours of the past, Pepsi-Cola Soda Shop is sure to become an instant classic in our limited time offering line-up.”