From Crop to Consumption

Barry Callebaut unleashes full power of cacaofruit in next-gen food and drink category

Based on its unparalleled innovation power, Barry Callebaut AG, the world’s leading manufacturer of high-quality chocolate and cocoa products, unveiled ‘Cacaofruit Experience’ at an exclusive event in San Francisco, an innovative range of products that celebrates the fresh, fruity taste and natural richness of the cacaofruit and marks the creation of a next-gen food and drink category.

As part of ‘Cacaofruit Experience’, the company also presented the artisan world with the delicious WholeFruit chocolate, a fresh, fruity delight made from 100% pure cacaofruit. 

Whereas normally 70% of the fruit is discarded as waste, ‘Cacaofruit Experience’ literally unleashes the full power of the cacaofruit as these products make use of the entire fruit: its beans, its nutrient-dense peel and its fresh and fruity pulp and juice. This results in a range of high-quality ingredients that can be used in applications such as juices, smoothies, frozen desserts, bakery and pastry products, and snacks all the way to chocolate.

Millennials and centennials earnestly want to live a happy, healthy life, in symbiosis with the world around them. They want food and drinks that are tasty and nutritious for them and also good for the planet and its people. ‘Cacaofruit Experience’ responds to this need with a fresh and fruity taste rich in nutrients such as fibres, protein and magnesium. At the same time, they are good for the planet and its people because the entire cacaofruit is utilised.

“Innovation is one of the pillars of our growth strategy. Our unparalleled knowledge has enabled us to break new ground, unleashing the full power of the cacaofruit, which the Mayans cherished as ‘food of the gods’. Today, we have again unveiled a world first with ‘Cacaofruit Experience’. We are looking forward to starting a new journey with our customers and discovering the completely new range of applications that ‘Cacaofruit Experience’ and WholeFruit chocolate will make possible,” said Antoine de Saint-Affrique, CEO of Barry Callebaut.