Walkers is launching a new range of Wotsits and Monster Munch flavours made with chickpea and classifying as not high in fat, salt and sugar (non-HFSS).
The delicious new range of chickpea snacks is less than 100 calories, 25% lower in salt than the average extruded product, and provides a source of fibre, offering consumers smarter snacking options without compromising on taste.
The “Yummy with” range includes three brand new flavours: Wotsits Cheese Toastie and Wotsits Crispy Bacon (57 calories per pack) and Monster Munch BBQ Sauce (76 calories per pack).
The new range follows years of testing and refining the recipe to create light and airy puffed snacks made with chickpea, that serve as the perfect base for delicious flavours and seasonings.
The rollout has been made possible by a £58 million investment in a Walkers’ factory in Leicester last year, which established a new manufacturing line and upgraded facilities at the site to increase snacks production.
“We’re always looking for new ways to bring people a greater variety of products that include diverse ingredients while maintaining the trademark taste and quality Walkers is known for,” said Head of Portfolio Transformation Karen Scott. “After years of continuously evolving our portfolio and working closely with our R&D teams, we’re excited to be launching our first chickpea-based product with three brand-new flavours of our popular Wotsits and Monster Munch classics. We can’t wait to hear the feedback from consumers.”
Thanks to innovations like the new chickpea range, Walkers is firmly on track to achieve its goal to have 50% of snack sales coming from products that are non-HFSS or sold in portions of 100 calories or less by 2025.
This commitment to inspiring consumers to make positive choices forms part of PepsiCo Positive, the company’s health and sustainability plan. It also contributes to PepsiCo’s global ambition to expand the use of diverse ingredients like chickpea across its portfolio.
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