SIGEG The Dolce World Expo

22 – 26 January 2022
Rimini Expo Centre
, Italy

The 2022 edition of Italian Exhibition Group’s Artisan Gelato, Pastry, Bakery and Coffee Show, to be held at Rimini Expo Centre from 22 to 26 January, has been presented.

Sigep is evolving. A rebranding action for Italian Exhibition Group’s exhibition that reflects the aspirations of Italian dessert-and-coffee foodservice supply chains around the world. A transformation already noted last March at the fully digital edition of Sigep Exp and now tangible, as the preview of the 2022 edition of IEG’s exhibition (22-26 January, Rimini Expo Centre), at which the new logo and mission were presented.

Sigep becomes “The Dolce World Expo” in a world that demands more attention to taste and the Italian way of interpreting dolce. A more marked international attitude and new visual identity confirm its commitment as a business and constant professional growth platform. 

We never stopped believing that Sigep could offer a moment to restart and relaunch the dolce foodservice market in Italy and for Made in Italy. During these difficult months, our stakeholders and exhibitors have been exceptional motivators, said Italian Exhibition Group President, Lorenzo Cagnoni.

The time was ripe to update the Sigep logo with the classic features of Italian style. Sigep celebrates dolce with a deeply Italian spirit of warmth, closeness and creative flair. It unveils innovations and shares the tools to interpret market changes, said Corrado Peraboni, CEO of Italian Exhibition Group.