Sociedade Industrial de Aperitivos 

Delivering the crunch factor to the last bite 

Crisps, a universal snack enjoyed by old and young alike, may have changed over the decades with less added salt and saturated fats, and become lighter and thinner, but they persist as a go-to choice for most people. Helping to fuel that ‘memorable, indulgent moment’ is Portugal’s Sociedade Industrial de Aperitivos (SIA), a leading crisp manufacturer whose brands are eaten by the millions every day from France to Africa. CEO Pedro Santos discussed a ‘packet-ful’ of topics with Andy Probert.

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