Pukka, the nation’s number one pie brand, is helping retailers tap into peak seasonal demand for savoury pastry, with its boldest NPD launch period to date.
The five new recipes, which start rolling out this month, are part of Pukka’s ongoing mission to drive excitement into the category, driving penetration and growth, with full-on flavour.
The autumn 2025 line-up includes:
- Hog Roast Slice (RRP £1.95): A new addition to Pukka’s thriving Slices range, which is growing +8.7%. This new recipe adds a seasonal twist to the range and can be enjoyed both hot and cold, making it perfect for family shoppers and younger on-the-go consumers.
- Thai Red Chicken Curry Parcel (RRP £1.50): Building on Pukka’s fast-growing World Flavours range. Designed to recruit younger shoppers seeking global street-food flavours.
- Creamy Pepper Steak Pie (RRP £2.25): Inspired by the success of Chicken, Ham & Leek (already a top six bestseller for Pukka), this gourmet twist on a classic strengthens the brand’s core individual pie line-up.
- The Big One Minced Beef & Onion (RRP £4.00): As one of Pukka’s top 3 bestselling recipes, this new sharing pie gives consumers even more of one of their favourites, driving family meal occasions and value growth.
- Festive Pie (RRP £2.25): Returning after delivering a 77% incremental spend to the category last year, bringing in newer and younger shoppers, and now with 10p per pie donated to Young Lives vs Cancer charity.
Pukka’s CEO, Isaac Fisher, said: “We’re constantly looking for new ways to innovate and drive excitement within the category, bringing fresh flavours and formats that deliver for consumers and retailers.
“This autumn, we’re catering to loyal fans with unique twists on classic winter warmers, while attracting new customers with fusion flavours and limited-edition launches – and always delivering on our full-on flavour promise. With five new launches, there really is a Pukka for everyone, everywhere, reinforcing our position as the nation’s favourite.”
Pukka’s success shows no signs of slowing. The brand is already worth £80mand growing, helping it on its mission to be the number one across total savoury pastry. With five new launches rolling out this autumn, backed by an ongoing TV campaign, strong investment in PR and fresh social content, demand for Pukka will soar – driving growth for the brand and the category by bringing in new shoppers and giving existing fans even more reasons to buy.
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