Langtins is bringing the best bit of an ice cream to the ambient snacking aisle with its fun new brand, Coneys. Inspired by the chocolate-filled tip of a classic ice cream cone, this innovative product delivers crisp wafer and smooth chocolate in a freezer-free format, letting retailers tap into ice-cream demand all year round. Report by Hannah Barnett.
It’s a simple, near universal, insight: the end of the ice cream cone is the best bit. Coneys has translated that truth into a bite-sized, indulgent snack. The launch range features vanilla, chocolate and strawberry, with additional SKUs in coconut, double chocolate and double chocolate with strawberry. Each pack contains six mini filled cones, retailing from £2.50 for one pack to £24 for twelve.
This pioneering drop is no surprise from a business like Langtins which has made its name promising ‘classic confectionary meets modern innovation’, and fills a clear gap in the market.
“With ice cream remaining a highly seasonal category, we identified a clear opportunity to translate a well-loved component into an ambient product that works year-round,” said Ibrahim Sidat, founder of Langtins. “Not only does our product cater to consumer preferences, but it also allows retailers to retain ice-cream-style appeal outside peak summer months while maintaining simplicity in storage and supply.”
Coneys sits between confectionery and biscuits, targeting consumers looking for a lunchtime treat, evening snack, or even something special for occasions. While similar products have launched in the US, Coneys is currently the only product of its kind in the UK.
For retailers, Coneys offers a unique, on-trend snack that combines indulgence, innovation and consumer buzz — all without taking up valuable freezer space.
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