eddys is launching what it describes as the UK’s first edible spoon, positioning the product as a direct replacement for disposable plastic cutlery in foodservice and on-the-go environments. After three years of research and development, the sustainably-driven family business has engineered a spoon designed to perform like traditional single-use cutlery — but with a crucial difference: it is intended to be eaten.
Made from a blend of five grains and seeds selected for flavour, texture and nutritional value, eddys is marketed as ‘delicious first and sustainable always.’ The spoon has been developed to handle a range of applications, from ice cream and desserts to hot or savoury dishes, giving operators flexibility across menus. For QSRs and high street brands facing increasing pressure to eliminate single-use plastics without compromising customer experience, functionality has been central to the product’s design.
The launch comes amid growing scrutiny of plastic waste and its wider impact. Research published in Environmental Science & Technology estimates humans may ingest between 39,000 and 52,000 microplastic particles annually through food and drink alone. Reviews in Science of the Total Environment have identified microplastics in everyday UK food products, while campaigners at Greenpeace UK continue to highlight the scale of single-use plastic consumption, including cutlery that is often unrecyclable and prone to fragmenting into microplastics.
eddys’ slogan is deliberately simple: ‘have your spoon and eat it too.’ By removing disposal from the equation entirely, the brand aims to tackle both waste and consumer concern about plastic entering the food chain.
The product is launching exclusively with The After School Cookie Club (London’s first plant-based bakery), and is giving consumers their first direct experience of edible cutlery at point of purchase. Early research conducted with Goodsense reportedly delivered strong feedback. As the eddy’s team put it whether customers are “spoon cruncher[s], spoon nibbler[s] or spoon muncher[s],” “everyone loves spooning with an eddys.”
With discussions underway with major QSR operators and other foodservice partners, eddys is positioning its spoon not as a novelty, but as scalable infrastructure for a sector under regulatory and consumer pressure to rethink single-use formats.“Pioneers for a deliciously sustainable future,” the brand adds that customers can “spoon with confidence, safe in the knowledge that no trees are harmed in the process.”
In a market actively searching for credible plastic alternatives, eddys is betting that the simplest solution may also be the most commercially compelling: cutlery that leaves nothing behind.
Find more innovative launches with Inside Food and Drink here…