Lunchtime at Co-op is getting a shake up. The retailer has teamed up with guacamole-maker Holy Moly to launch a Tex Mex Style Chicken Wrap that’s built for dipping, dunking and eating on the go, complete with a pot of 100% natural guacamole as part of its popular meal deal.
Landing in selected stores from Wednesday 26th March, the co-branded wrap marks a first for Co-op, integrating a dip directly into the format rather than treating it as a side. It also features in the retailer’s premium meal deal at £5.50 for members (£6 for non-members), alongside a drink and snack, keeping it firmly in the grab-and-go sweet spot.
Developed as part of a collaboration, the wrap leans into Tex-Mex flavour that includes pulled British chicken layered with chipotle chutney, beans, lettuce and a spicy slaw, paired with a 57g pot of Holy Moly’s guacamole. The real hook is in the format. It gives shoppers the freedom to dip or spread as they go, turning a routine lunch into something a bit more hands-on.
The shift indicates the ways in which food-to-go is moving beyond convenience alone, with shoppers looking for lunches that feel more satisfying, more customisable and less predictable than the standard sandwich. Dippable formats are carving out a clear space here, offering both flavour and a sense of interaction without slowing anyone down.
“Perfect for grabbing on the go, this wrap gives customers the freedom to dip or spread our guacamole into their wrap as they eat,” Tom Walker, Co-founder of Holy Moly said. “It’s a first for us, and we’re excited to have partnered with the Co-op team to bring something a little different to the meal deal. We can’t wait for people to get dipping.”
For Co-op, the launch builds on the momentum of its ‘dip and dunk’ range, which has already struck a chord with shoppers. Bringing in a recognisable, premium dip brand adds another layer of appeal, particularly as warmer months drive demand for lighter options.
“Our innovative dip and dunk wraps have proven to be a hit with Co-op shoppers, and as the warmer months approach, this new version featuring the iconic Holy Moly dip will fly off the shelves every lunchtime,” Helen Jagger, Co-op Product Development Manager, said. “As a convenience retailer, with over 2,300 across the UK, we’re well positioned for shoppers looking to pick up a lunchtime meal deal wherever they may be.
“Co-op meal deals not only deliver excellent value but also back British farmers with our ongoing commitment to only use British protein in our own-brand ranges.”
The launch also marks a notable milestone for Holy Moly, bringing its guacamole into a fully integrated food-to-go product within a major UK retailer for the first time. For both brands, it’s a partnership that plays to evolving shopper habits—where convenience still rules, but experience is increasingly part of the equation.
Find more from Inside Food & Drink here…