The English Cheesecake Company is leaning into indulgence this spring with the launch of its latest collaboration: Reese’s Peanut Butter Cheesecake Slices. It’s an indulgent addition to the chilled desserts aisle that brings together two well-known and loved names.
The slices are available now in Morrisons, with Sainsbury’s launching from 22 April and Co-op set to follow shortly after.
Priced at £3.99, each slice is built around the familiar, crowd-pleasing flavours. It combines ground Reese’s Peanut Butter Cups with a rich peanut butter cheesecake filling, topped with milk chocolate ganache and finished with a crunchy biscuit base.
The launch taps into continued demand for recognisable brands and more playful product development in desserts. By pairing its cheesecake expertise with Reese’s distinctive peanut butter flavour, The English Cheesecake Company is aiming to offer something that feels both familiar and a bit different on shelf.
“Reese’s is the undisputed king of peanut butter treats, so pairing its iconic flavour with our famously creamy cheesecake was a perfect match,” said Charlotte Roberts, Head of Marketing. “This might just be our most indulgent creation yet. It’s rich, it’s bold and it’s ridiculously delicious – we can’t wait for people to get stuck in and try it. We’re always asked, what’s the next big collab? And we just know you’re going to love this one!”
The launch builds on the success of the brand’s Collaboration Collection, which has already seen strong engagement through partnerships with well-known names. Previous releases, including Swizzels Squashies Cheesecake Slices and the bestselling Vanilla & Biscoff variant, show just how much shoppers are responding to these more playful, indulgent products.
With strong brand recognition and a proven flavour pairing, Reese’s Peanut Butter Cheesecake Slices are expected to be a solid addition for retailers looking to bring something new into the category and drive incremental sales.
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