S.Pellegrino has launched a creative new global brand activation, ‘Dinner Dialogues’, featuring seven-time Formula One world champion Lewis Hamilton, as the premium Italian sparkling mineral water brand looks to deepen consumer engagement through shared dining experiences and cultural storytelling.
The campaign centres on the role of the dining table as a space for connection and conversation, with S.Pellegrino transforming its signature bottle labels into prompts designed to encourage more meaningful interactions among consumers.
At the heart of the activation is a short documentary-style film featuring Hamilton and three lifelong friends in an unscripted dinner conversation inspired by questions printed on the limited-edition bottles.
“I’ve always loved spending time around the table with my friends and family, but with my schedule, it’s not easy to find the time as often as I’d like. Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special,” said Mr Hamilton.
“We reconnected over shared memories and even discovered a few new things about each other along the way. It’s a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all priorities.”
The initiative forms part of S.Pellegrino’s broader strategy to position itself at the intersection of premium dining, culture and experiential marketing.
“There is no place more genuine than the table – taking a seat alongside people you love, settling into an amazing meal, and sharing your most authentic selves,” said Elisa Gregori, Global Chief Growth Officer at Nestlé Waters & Premium Beverages. “That’s S.Pellegrino’s truest brand belief, and I’m thrilled to see it come to life with Lewis Hamilton and his three lifelong friends in ‘Dinner Dialogues.
“Creating this experience with Lewis is an incredible opportunity to extend our passion for bringing people together, to connect more meaningfully with consumers around the world, and to show how S.Pellegrino elevates and transforms the experience at the table.”
The film was directed by award-winning filmmaker Lana Wilson and developed in partnership with global creative agency Ogilvy.
As Ms Wilson said: “For me, a great question cuts through the noise. It can move us past small talk and into something real – stories, memories, conversations that will stay with you forever. That’s where connection really starts. That’s what I want people to experience from the film.”
As part of the rollout, S.Pellegrino hosted a series of immersive ‘Dinner Dialogues’ events during the Miami Grand Prix weekend, with additional experiences planned for Silverstone in July. The brand also confirmed activations at key cultural and culinary events throughout the year, including the Cannes Film Festival and the S.Pellegrino Young Chef Academy Competition.
Limited-edition S.Pellegrino bottles featuring the conversation prompts will be made available across global markets throughout 2026.
The full ‘Dinner Dialogues’ film is available on YouTube.
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