Summer has just got hotter with Bisto’s Fiery new launch – Peri-Peri Gravy Granules. With an 8% growth in takeaway-style chicken mealsand only 1.5% featuring gravy or pour-over sauces, Bisto has identified an opportunity to innovate and expand the choices available in the category, meeting the demand for saucy, flavour-led experiences in the home.
Bisto is redefining gravy’s role in mealtime occasions with the launch of its new Peri-Peri flavour – proving that gravy isn’t just for Sunday roasts. As consumer tastes evolve, the innovation offers a bold, convenient way to elevate everyday dishes and bring younger shoppers into the category with a popular flavour. Designed with versatility in mind, the granules dissolve quickly with boiling water, allowing shoppers to recreate the spicy, restaurant-inspired experience at home in minutes. The launch opens the door to even more occasions and reinforces Bisto’s commitment to driving growth within the category.
Mark Alldred, Marketing Director of Flavours and Seasonings at Premier Foods commented: “Gravy is no longer just for Sundays, with gravy and condiments now featuring in more everyday meals. By launching our new Peri-Peri Gravy Granules we’re helping retailers to make the most of this new growth opportunity, by making it easy for shoppers to bring their favourite restaurant inspired flavours into their homes and spice up a broad range of meals. We recognise there is also a real opportunity to engage a younger audience here, and with on-trend innovations like this, we’re aiming to bring new shoppers into the aisle.
“Bisto’s ongoing commitment to flavour innovation has successfully unlocked, fresh opportunities in the market as it champions gravy’s role in wider occasions outside of the traditional roast, and we have similar ambitions for our new Peri-Peri flavour.”
Bisto Peri-Peri Gravy Granules is now available in Asda stores, subject to availability, with further market expansion to follow in Autumn. The launch will be accompanied by a social media and influencer-led campaign, including sampling.
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