Cold-pressed juice company Daily Dose has revealed a rebrand, designed to better reflect its core philosophy: the juice, the whole juice and nothing but the juice. Refusing to settle for anything less than pure, authentic flavour, the brand’s new look is a confident statement of its values of quality, care and sustainability.
The new visual identity, created in partnership with branding and design collective One Good Reason, has been designed to shake up the industry. It leads with a strong, immediate idea within the brand mark itself, a refreshed, vibrant colour palette and sharper, confident typography, all designed to help the range stand out on shelf and hold its own among competitors, and elevate its retail presence. Inspired by the rainbow of colours from the juices themselves, the redesign embraces this and uses neutrals selectively in order to pop the Daily Dose word mark from the shelves.
While Daily Dose’s signature bottle remains recognisable, the packaging has been redesigned to bring more emotion, clarity and foodie appeal. The result is a more confident, premium look that builds recognition while communicating the product’s quality and provenance.
George Hughes-Davies, Founder of Daily Dose commented: “Our rebrand isn’t just a new look, it’s a new way of telling our story. We’re still putting flavour and farmers first, still using whole fruits and veggies, and fighting food waste. This has been a long time coming, and as much as I’m really proud of what we’ve achieved to date, this is a fresh chapter for us and it’s going to be an exciting one.”
One of the biggest design evolutions is the double-D brand mark, which now carries more meaning and greater visibility. Built to create a ‘hot spot’ on shelf and drive brand recall, it ties the range together and adds emotional resonance for new consumers discovering the brand in retail.
Hayley Barrett, Co-owner and Executive Creative Director of One Good Reason added: “We worked closely with George and the Daily Dose team to capture the heart of the brand. For us, it’s all about telling a strong, succinct story in the most compelling way – and we got there thanks to this great partnership. The result is a beacon on the shelf, powered by a clever idea that sparks a smile, dials up authenticity, and bursts with the vibrant energy of the natural world. We’re incredibly proud of the outcome.”
A proud BCorp, Daily Dose manufactures all of its juice in its UK factory in Corby and rescues unwanted produce from UK farms and turns it into delicious juice, using the whole fruit – pulp, peel and everything else. The company is forecasting £20m in revenue this year and has come a long way from its humble beginnings in a kitchen, using a blender George bought on eBay.
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