BIOVIT, the natural micronutrient company already disrupting the fortified foods space, has made its entrance into the health supplement market, partnering with natural nutrition brand Veloforte to deliver the first naturally-fortified collagen formula.
Enhanced with BIOVIT’s all-natural micronutrient blend of Vitamin C, D and Zinc derived from organic amla, guava and lichen, CollagenPro is uniquely equipped to provide consumers with the natural vitamins and minerals essential for the active production of collagen, whilst supporting their cognitive function, vitality and immunity too.
Through this unique collaboration, Veloforte and BIOVIT are providing fitness-minded consumers a more bioavailable, health-conscious and sustainably sourced alternative to their daily collagen supplement, which usually contain synthetic vitamins derived from petrochemicals and lack the supporting physical benefits of both type I & III bovine collagen.
Clinical trials conducted by BIOVIT on the relative bioavailability of natural versus synthetic micronutrients, set to be published in September 2025 – will be the first of its kind research to prove the effectiveness of natural nutrients. This pioneering study is set to spark wider public conversation around the importance of nutrient quality and the future of food fortification.
Lara Giusti, Co-Founder and Head Chef of Veloforte, said: “Most collagen products are marketed as beauty-enhancing supplements for skin, hair and nails, often forgetting that collagen plays first and foremost a vital functional role as the most abundant protein in our bodies – supporting the healthy function of muscles, bones, joints and connective tissues. With CollagenPro we evolve that restrictive view and demonstrate the power of collagen with organic micronutrients to effortlessly deliver strength inside and radiance outside. Whether you’re an elite athlete or simply looking to boost your daily protein intake.
“By partnering with BIOVIT, we’re proud to deliver a product that reflects our shared real-food ethos, combining our premium collagen with BIOVIT’s pioneering, plant-based micronutrients to support strength, recovery and performance – without synthetic fillers or artificial nonsense.”
Eimear Sutton, Head of Nutrition at BIOVIT, said: “Vitamin C, vitamin D and zinc each play supportive roles in collagen formation and tissue repair – which is why we selected these ingredients for our bespoke collagen-supportive blend. BIOVIT’s natural vitamins and minerals are derived from plant extracts, naturally rich in bioactive compounds such as antioxidants. Research indicates that these compounds help protect skin cells from damage. This suggests that BIOVIT’s blends may offer advantages that isolated, synthetic vitamins cannot.
“The supplement’s impact on collagen levels is two-fold, firstly breaking down collagen into peptides and amino acids that the body can readily use to synthesise collagen, and secondly, giving your body nutrients that will support the natural production of collagen. Veloforte understand what real nutrition and natural food is all about – and we couldn’t be happier to see them proudly display our BIOVIT logo and mark of trust on their packaging.”
Crafted for improved strength, radiance and resilience, CollagenPro actively supports whole-body health. Targeting muscles, joints and cartilage, alongside bone and skin health plus cognition, vitality and immunity.
CollagenPro is available to purchase from 1 June on the Veloforte website here, with wider retail rollout to follow in Summer 2025.
More BIOVIT-fortified products will be reaching UK consumers in coming months, with over 10 of the UK’s largest organic and natural food brands already working with the organic micronutrient brand in live New Product Development.
For more news like this, click here.
