Empire Bespoke Foods, the leading speciality global food importer and distributor, has announced the first major UK listing of its Master Cook ‘Asia’ collection of authentic, easy-to-cook meal kits, noodles and condiments inspired by the evocative flavours and recipes of Japan, Korea and India.
The range, which is now available in selected Morrisons stores nationwide, comprises two easy to prepare Japanese meal kits (Katsu Curry and Sesame Teriyaki), plus Ramen and Udon dry noodles (ideal for soup or stir-fries), Dark Soy Sauce, Ramen Broth and Classic Kimchi (spicy fermented vegetables). Both meal kits and most of the condiments are 100% additive-free and suitable for vegan and vegetarian diets.
Created by chefs to blend authentic flavours with convenience for taste-seeking, time-poor consumers keen to recreate their favourite dishes at home, each kit contains pre-measured ingredients to add to the consumer’s preferred protein or vegetables, to help create chef-crafted meals, at home, within 15 minutes.
Master Cook ‘Asia’ is the first range extension to the original Master Cook brand launched last year.
“Our long-standing relationships with the finest Asian suppliers have helped us create this truly authentic and high-quality range,” commented Upuli Ambawatta, Brand Manager at Empire Bespoke Foods.
“The Master Cook recipes have been developed by chefs who possess a deep understanding of aromatic ingredients and traditional culinary techniques, and who have drawn on their extensive knowledge and experience to create these delicious and convenient meal solutions.
“For consumers, the kits help deliver authentic and delicious meals while empowering them to confidently explore bold Asian flavours without spending excessive time or effort in the kitchen,” added Upuli. “For retailers, the range offers a valuable opportunity to make the most of growing consumer demand for high quality authentic Asian meals and convenient ‘at home’ taste adventures.”
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