Blending tangy raspberry purée with smooth white chocolate, the new f’real shake hits that sweet spot between treat and trend. The launch signals a return to innovation for the brand and reinforces f’real’s position as a global pioneer in self-serve blended beverages. Report by Hannah Barnett.
After a quiet year on the NPD front, f’real is back with a bang – and a seriously indulgent one at that. The customisable self-serve milkshake brand has unveiled its newest flavour: Raspberry & White Chocolate. This creamy, fruity, crowd-pleaser taps straight into consumers’ growing appetite for premium, dessert-style flavour combos and is sure to drive excitement (and incremental sales).
And this is no small move. It’s f’real’s first new product launch in over 12 months, marking the start of what the brand says will be a year of innovation, bold marketing and a strong presence at key trade shows.
“We’re thrilled to start 2026 with a flavour that feels both fresh and indulgent,” said f’real’s new Business Unit Head, Jessica Kobilski. “This launch is just the beginning of an exciting pipeline of NPD and brand activity designed to engage consumers and support our retail partners.”
The limited edition Raspberry & White Chocolate Shake will roll out from February across f’real’s self-serve blending stations nationwide, joining the brand’s core lineup of fan favourites: Chocolate, Vanilla, Strawberry, Salted Caramel, Rolo and Cookies & Cream.
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