LEADING plant-based recipe kit subscription, GRUBBY has delivered on its promise to bring the allplants range back to market, as part of its FIRST-EVER range of frozen ready meals going live this week.
GRUBBY’s expansion into ready meals comes after acquiring the exclusive IP rights to the unique allplants product, recipes and manufacturing methods in March.
When allplants was placed into administration in November 2024, Ella Mills, founder of plant-based brands Deliciously Ella and Plants, purchased the allplants brand name and customer database, but the much-loved product recipes themselves were not part of the deal.
GRUBBY seized the opportunity to continue the true legacy of allplants’ plant-based innovation, as part of wider plans to expand its own product offering across multiple channels and eating occasions.
Five of the nine-strong lineup are being soft-launched on the GRUBBY site this week.
All nine meals are recreations of the original allplants recipes, using the same great quality ingredients to stay as true as possible to the range, whilst bringing GRUBBY’s own culinary innovation to the table, alongside their unbeatable convenience and vibrant, chef-crafted dishes.
Fans can look forward to the return of their favourites, including Miso and Tamari Buddha Bowl, Creamy Mac and Greens with Herb Crumb, Creamy ‘Nduja Rigatoni, and more.
Ready in minutes via microwave, oven, or pan-frying, each dish is carefully developed to meet GRUBBY’s high standards of nutrition, packing in an average of 23g of protein, 13 plant points, and 10g of fibre – targeting busy, health-conscious urban professionals.
The GRUBBY ready meal lineup is set to increase to 15 x recipes by the end of the year. Sporting GRUBBY’s signature vibrant, modern utilitarian look, the range is also in recyclable card trays, in line with the brand’s strong commitment to sustainability.
The NEW GRUBBY ready meals range will be available exclusively at grubby.co.uk, with plans for a retail launch underway.
GRUBBY Founder, Martin Holden-White, said: “We promised to bring the much-loved allplants products back to life for customers and, after months of hard work, we are delighted to deliver on our commitment.
“The incredible work Jonathan Petrides and his team did in developing these dishes was a true asset of the brand and we’re delighted that they will live on, with a refreshed GRUBBY spin as part of our exciting expansion into ready meals.
“This launch represents an exciting evolution for GRUBBY. We’ve always believed eating more plants should be effortless, delicious, and genuinely impactful. With our new ready meals, we’re making it easier than ever for people to enjoy exceptional plant-powered food without compromising on taste or convenience.”
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