Holy Moly, the dip brand known for its fresh ingredients and no-nasties, is celebrating a blockbuster response to its new Guacamole Chip & Dip snack pot which launched only three months ago. Week on week sales performance increases have outperformed Holy Moly’s wildest dreams, with their UROS (Units per Retailer Outlet per Store) 40% higher vs the category benchmark for chilled snacks. Additionally, in Sainsbury’s, 70% of consumers are new to the brand, discovering the business via the new snackpot.
Available in over 900 Sainsbury’s stores (as part of the meal deal), WHSmith travel locations, and onboard LNER trains, it’s bringing Holy Moly to a whole new wave of snackers on the move. And it’s not just the pots that are flying – social media is buzzing too. Holy Moly has seen a surge in organic social tags, glowing reviews and impromptu praise for the product across platforms.
Tom Walker, Co-founder of Holy Moly said: “We knew the snack pot had potential, but the response has blown us away. The rate of sale has really impressed us and the fact that 70% of consumers are new is huge. The tags on social media and the reviews online are great to read too – people are genuinely excited by the product and impressed with the taste, and that’s the best kind of feedback you can ask for.”
Launched in April, the snack pot pairs Holy Moly’s fresh, homemade-style guacamole with crunchy tortilla chips in a handy two-part format. It’s made with real, simple ingredients – avocado, tomato, red onion, jalapeño, coriander and lime – and absolutely no preservatives or artificial additives.
Holy Moly’s move into on-the-go snacking reflects growing demand for convenience without compromise. According to Mintel, 52% of consumers are willing to pay more for snacks made with higher quality ingredients – and Holy Moly’s performance proves it.
Whether it’s part of the Sainsbury’s meal deal, picked up in WHSmith Travel, or enjoyed onboard an LNER train, the Chip & Dip pot is showing that better snacking is well and truly in demand.
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