Jimmy’s Iced Coffee is launching a new limited-edition Donut flavour. A deliciously indulgent drink that combines the rich, bold flavour of coffee with the sweet taste of donuts. Rolling out across grocery from 28 April in a 250ml SlimCan, the product will be available just in time for the summer months.
The ready-to-drink coffee category continues to grow, increasing from £343m to £367m RSV over the last year, showcasing a big opportunity for retailers to tap into with their iced coffee range. Jimmy’s Donut Iced Coffee is set to be a standout choice for young shoppers, particularly Gen Z. In fact, 74%of this generation are on the lookout for new and unusual coffee flavours and 77% find limited edition coffee flavours appealing. The launch will help retailers to drive demand and tap into shopper cravings for the next big flavour trend.
Russell Goldman, Managing Director, Breakthrough Brands, Carlsberg Britvic, commented: “We can’t wait for Jimmy’s Donut Iced Coffee to hit shelves. Inspired by the classic coffee-and-donut pairing shoppers know and love, this new product development contains the perfect balance of sweetness, while retaining Jimmys’ signature refreshing taste, packaged in a striking ready-to-drink format that is sure to stand out on shelf. As shoppers continue to seek out new and distinctive flavours, the launch presents a key opportunity for retailers to tap into. As the fastest growing established UK coffee brand, our aim is to help them drive these sales in a growing category with our latest Donut innovation.”
The launch will be backed by a nationwide sampling campaign, including an activation at Bournemouth’s Paulton’s Park – located in the town where the Jimmy’s Iced Coffee story began – with branded Point Of Sale and sampling to maximise visibility. The product will be available from 28 April in a convenient 250ml SlimCan format with a £1.70 RRP.
For more news like this, click here.
