Independent UK-based flavour manufacturer JPL Flavours has appointed Kreglinger as its exclusive distribution partner for flavours across the Netherlands, Belgium, France and Luxembourg, strengthening its European market presence.
The agreement is designed to enhance JPL Flavours’ ability to support both existing and new customers in the region, while reinforcing its positioning as a fast-growing, technology-driven flavour house.
Kreglinger brings more than 200 years of experience in the European ingredients sector and a well-established distribution network. Under the partnership, it will supply JPL Flavours’ portfolio of top note flavours, alongside technical masking and modulation solutions, to customers in bakery, beverage, nutrition, dairy and savoury categories.
The addition of bespoke flavour systems to Kreglinger’s existing speciality ingredients range is expected to support customers’ new product development (NPD) and existing product development (EPD) initiatives. This includes enabling manufacturers to optimise taste in reduced-sugar formulations and improve flavour performance in products containing functional or active ingredients.
Laura Al-Azzawe, sales director at JPL Flavours, said the partnership represents a “significant milestone” in the company’s international growth strategy, enabling broader European coverage while maintaining its speed and creativity. “As a private family business, with honest and traditional business practices, it was critical that we chose a partner whose culture and outlook aligned with ours,” she added.
Wim Arnouts, CEO of Kreglinger, added that the collaboration aligns with both companies’ independent business models. “It was clear on meeting the team that JPL Flavours prides itself on being independent,” he said. “This resonates with us as one of the last independent distribution companies for specialty ingredients in the European market. This partnership allows us to broaden our speciality ingredients portfolio and offer our customers access to JPL Flavours’ bespoke flavour solutions and highly creative, trailblazing, customer-centric ways of working.”
The announcement follows a series of recent investments by JPL Flavours, including £11 million committed to a new innovation and manufacturing facility in Bromborough, UK, as part of its ongoing expansion strategy. ]
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