1st September is Back to Hogwarts Day – the moment in the Harry Potter stories when students would return to Hogwarts School of Witchcraft and Wizardry for another year of adventure.
In honour of the occasion, and its recent Harry Potter range launch, Krispy Kreme® commissioned research to dive into some of the nation’s hottest takes on the wizarding world.
The data, which polled 1,500 people across the UK revealed that Gryffindor is the most popular Hogwarts house with 44% of fans choosing it as their favourite.
Almost 25 years after the first film premiered, today fans of all ages continue to return to the series year after year, with most watching the films at least three times annually.
When asked about their favourite Harry Potter moment, Brits unanimously placed Harry’s first magical step onto Platform 9 ¾ into the top spot —reminding us all where the magic first began.
The poll also revealed:
- Nearly six in ten (57%) say Harry Potter is their favourite character, with Hermione (39%) pipping Ron (34%) to second
- Lord Voldemort escaped being the most disliked character (12%) – as Dolores Umbridge claimed the wooden spoon (15%)
- Brits want an invisibility cloak more than any other magical item (66%), Professor McGonagall (44%) most as a teacher, and the Reparo spell where you can repair broken objects with just a wave of a wand (28%) would be the spell they would turn to most
Guy Meakin, MD of Krispy Kreme UK & Ireland, which commissioned the research to celebrate its limited-edition Harry Potter doughnuts, said: “Harry Potter has played a big part in many of our lives because there are so many iconic moments.
“Harry Potter means something different to everyone – whether it’s the house they feel most connected to, a character they admire, or even one they love to hate.”
“It’s a story we’ve grown up with, and those personal connections are what keep fans coming back. Our latest range of Harry Potter doughnuts gives those fans the opportunity to feel that nostalgia again, and show their support for their own house, or to be sorted for the very first time!”
Whether you’re returning to Hogwarts or discovering it for the first time, Krispy Kreme invites fans to celebrate the magic with delicious doughnuts and unforgettable experiences.
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