Pukka, the nation’s number one pie brand and number two in total savoury pastries, is launching a brand-new range of grab and go parcels, inspired by iconic flavours from across the world, in what’s set to be its biggest launch yet.
In a bid to bring innovative, full-on flavour to the typically functional savoury pastry category, the Pukka team travelled across the world to discover the vibrant and rich flavours of Jamaica, Mexico and India, using its culinary expertise to bring these iconic tastes back to Brits, with a distinctively Pukka twist.
The three-strong line up of World Flavours Parcels, consisting of Jamaican Jerk Chicken, Mexican Beef and Indian Spiced Vegetable, are designed to boost category growth by offering the convenience of handheld savoury pastry products that consumers love.
Next is Pukka’s Mexican Beef Parcel, which has been seasoned with chipotle chilli, smoked paprika and hints of cumin. Minced beef, kidney beans, peppers and sweetcorn have also been wrapped up in Pukka’s iconic puff pastry, which has been sprinkled with an authentic array of cumin, smoked paprika, chipotle chilli, black pepper and a hint of ground clove.
Completing the new line up is Pukka’s Indian Spiced Vegetable Parcel. Rich flavours of garam masala, coriander and cumin are combined with spiced potato, peas, cauliflower and spinach to bring the essence of South Asian street food markets to plates and hands across the country. The Parcel has been sprinkled with Nigella seeds, fenugreek, cumin, coriander and a pinch of turmeric.
Isaac Fisher, CEO at Pukka, said: “As a British brand catering to a beautifully diverse audience, it’s incredibly important that we’re celebrating as many cultures as possible with our product range, which is why we have launched our Pukka ‘World Flavours’ grab and go parcels.
“When developing the products, our top priority was coming up with something that tasted great and felt authentic. That’s why we travelled the world, visiting Jamaica, Mexico and India, to bring a taste of these iconic culinary destinations to the UK, of course adding our signature Pukka stamp along the way – and we are excited to see the range come to life.”
This launch follows hot on the heels of Pukka announcing its ambitious five-year plan to supercharge growth to become the leading brand in the total savoury pastries category. Pukka’s World Flavours launch marks another key step towards achieving this goal.
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