Noble Foods has launched a second campaign for its flagship brand the happy egg co. with actor and farmer Kelvin Fletcher, focusing on great taste, high-welfare farming and a touch of friendly competition for Pancake Day.
Following the success of their initial collaboration, which saw over 4.5 million views, the happy egg co. and Kelvin are returning with a new content series centred around pancakes. As part of the campaign Kelvin, and his wife Liz, will take part in a light-hearted Pancake Master competition. While preparing and decorating their pancakes, they will also reflect on Kelvin’s recent visit to a happy egg co. farm, discussing the insights he gained and how they might be applied to his own Fletcher’s Farm.
“Taste is always paramount,” said Kelvin Fletcher. “The hens lay fantastic eggs, and my visit to one of the happy egg co.’s farms showed me just how much the farmers care about their flocks. It’s clear that their commitment to hen welfare directly contributes to the quality of the eggs.”
To further engage consumers, the campaign includes an interactive competition encouraging participants to create and decorate their own ‘pancake hens.’ Entrants will have the opportunity to win a stand mixer worth £250. Kelvin will highlight the challenge across his platforms, while prominent influencers including @mrs_trufflepig and @georgeegg will also contribute their own pancake creations to inspire participation.
With an emphasis on quality ingredients, consumer engagement and the benefits of high-welfare farming, the second phase of this partnership seeks to further elevate awareness around the happy egg co.’s commitment to excellence. The brand remains the UK’s No.1 egg brand, with significant spend in the past year dedicated to TV, radio and digital advertising. The social content will run across both the brand’s and Kelvin Fletcher’s feeds, alongside publishers including OK! and Good Housekeeping.
Consumers are encouraged to follow the happy egg co.’s social media channels to stay updated on the campaign, participate in the competition and join the conversation around high-quality eggs.
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