Functional drinks reimagined
As a next-generation functional drinks brand, VITAL Drinks is redefining the category with a complete range spanning Vitamins, Gut Health and Clean Energy. Each range delivers clear, benefit-led functionality – from 100% of your daily vitamin groups to gut-friendly prebiotics and natural energy from green coffee beans – all with zero sugar, zero calories and 100% natural ingredients. Founder Al Duffield discussed the company’s sustainability mission and latest expansion plans. Report by Antonia Cole.