19 Crimes, the brand known for disrupting the wine world with its bold collaborations and rebellious spirit, is teaming up with Entertainment Icon, Snoop Dogg once again to launch the next evolution in the Cali Wines lineup. Cali Smooth is a uniquely stylised red blend featuring bold and flavourful notes of dark fruit, toasted oak and vanilla, followed by a silky-smooth finish. Straightforward and approachable, Cali Smooth invites everyone to enjoy wine without pretension.
Following the success of Cali Red, the #1 Wine Innovation of 2020, 19 Crimes continues to innovate with Cali Smooth, an all-new flavour experience where wine style meets attitude. Cali Smooth is the first of several new stylised wines yet to be released.
“19 Crimes is committed to challenging traditional wine culture,” said Kris Ann Brady, Vice President of Marketing for BOLD Brands at Treasury Americas. “Today’s consumers are seeking fresh new flavours, and Cali Smooth delivers exactly that. With Snoop’s signature style, this wine offers a bold, smooth experience that’s a must-try for those eager to explore something new.”
Snoop Dogg, known for his iconic collaborations with 19 Crimes, put his signature spin on the release: “Cali Smooth isn’t just a wine—it’s a vibe. It’s that wine that makes you want to kick back and relax. Here’s a toast to living easy.”
19 Crimes Cali Smooth is available now at retailers across the US.
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