Finsbury Food Group has launched a new Harry Potter-inspired celebration cake. The launch expands the company’s licensed celebration cake portfolio and has been developed in collaboration with Warner Bros. Discovery Global Consumer Products. With 2026 marking the 25th anniversary of Harry Potter and the Philosopher’s Stone arriving on the big screen, the new cake has been created to celebrate the enduring appeal of the franchise.
Designed to appeal to long-standing fans as well as a new generation discovering the world of Hogwarts, the celebration cake incorporates several recognisable elements from the films. A chocolate sponge with chocolate frosting is encased in burgundy icing with gold accents inspired by Gryffindor. The Golden Snitch and Sorting Hat feature as chocolate decorations, alongside a Hogwarts crest finished with gold lustre detailing. The 1kg cake serves up to 16 people and is aimed at birthdays and other celebrations.
As licensed celebration cakes continue to perform strongly across UK retail, character-led products remain a popular choice for birthdays and family occasions. With Harry Potter appealing to both younger audiences and nostalgic fans alike, Finsbury sees an opportunity to bring the globally recognised brand to supermarket shoppers in a celebration-focused format.
Andrew Scott, Brand Manager at Finsbury Food Group, said: “With so much to celebrate this year within the world of Harry Potter, we felt this was the perfect moment to launch a new cake inspired by the franchise. Harry Potter has an incredibly loyal fanbase, from those who grew up with the original stories and watching the films in cinemas, to younger audiences discovering the magic for the very first time.
“The cake will become a permanent addition to Tesco’s celebration cake range, giving fans a spell-binding option for birthdays and special occasions throughout the year.”
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