The Quality Group has strengthened its presence in the UK market through a new retail partnership with Superdrug, bringing products from its ESN and More Nutrition brands to more than 350 stores nationwide and the retailer’s online platform.
The move forms part of the company’s wider international growth strategy and ongoing investment in the UK, increasing accessibility to its nutrition products through one of the country’s largest health and beauty retailers.
The rollout includes ESN’s Designer Whey Protein, a premium whey blend designed to support muscle recovery. Available in Dark Cookie & Cream, Milk Chocolate and Vanilla Milk flavours, the product contains up to 25g of whey protein and no added sugar.
More Nutrition’s range includes Protein Iced Coffee in Dark Chocolate Lover flavour, Protein Iced Matcha and Satisbites protein bars in Dark Cookie Crumble and White Chocolate Strawberry Cream variants. The bars contain 16g of protein and no added sugar.
The Quality Group said the listing reflects growing demand for high-quality nutrition products and supports its strategy of making its brands available across a variety of retail channels, including supermarkets, health stores, gyms and online platforms.
The company has experienced significant growth across Europe in recent years and continues to invest in expanding both brands into new international markets while strengthening its retail presence in the UK.
“We’re delighted to now be available within Superdrug as we continue to expand the reach of both ESN and More Nutrition across the UK,” Mary-Jo Slipek, Chief Commercial Officer B2B at The Quality Group, said. “This launch represents an important milestone in our mission to make our products more accessible to consumers.
“The UK remains a key growth market for us, and we’re excited to bring some of our most popular products to Superdrug shoppers both in-store and online. Whether consumers are looking for sports nutrition solutions, convenient high-protein snacks or innovative functional products, we’re proud to offer options that combine quality, taste and functionality.”
“We’re committed to offering our customers access to some of the most exciting and innovative brands and ESN and More Nutrition are a great addition to our sports nutrition category, ” added Jonathan Fairclough, Head of Trading Retail Health at Superdrug. “As demand for convenient, great-tasting nutrition products continues to grow, we’re looking forward to introducing these products to shoppers across our stores and online.”
The Superdrug launch forms part of a broader programme of UK retail expansion for The Quality Group, with further initiatives planned as the business continues to grow its high street presence.
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