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BACARDÍ & Coca-Cola ready-to-drink cocktail

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The Coca-Cola Company and Bacardi Limited announced an agreement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail.

BACARDÍ Mixed with Coca-Cola RTD will be available in several markets around the world, with the initial launch planned for select European markets and Mexico in 2025.

BACARDÍ Mixed with Coca-Cola RTD packaging will feature two of the world’s most recognisable global trademarks. Family-owned Bacardi was first established in 1862 in Cuba before moving to Bermuda, while Coca-Cola debuted in 1886 in Atlanta.

This is not the first time the two brands have come together. In 1900, the Cuba Libre cocktail was invented using BACARDÍ rum, Coca-Cola and lime at the American Bar in Havana. The combination of the most-awarded rum and the world’s most popular soft drink remains among the top bar calls globally.

Cans will include clear responsibility symbols stating that the drink is to be enjoyed only by consumers of legal drinking age. BACARDÍ Mixed with Coca-Cola RTD will adhere to responsible marketing practices held by The Coca-Cola Company and Bacardi Limited.

The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market.

“We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol RTD market. This new relationship with Bacardi Limited supports our strategic expansion,” said Coca-Cola Co. chairman and CEO James Quincey.

Bacardi CEO Mahesh Madhavan added: “Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic Bacardi rum and Coca-Cola cocktail.”

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