Brooklyn Halo has launched two American-inspired coffee creamers exclusively at Ocado, introducing a new category to the UK grocery market.
The brand, created by Hunts Coffee Creamers Ltd, aims to bring the flavoured coffee experience popular in the US to UK consumers, offering an alternative to regular milk and sugar.
The range features Vanilla and Caramel flavours, made with real milk and cream. Designed for use in hot or iced coffee, the creamers add a smooth, velvety texture and flavour to everyday drinks.
“We’ve been developing Brooklyn Halo for several years, and are very excited to be establishing a new American-style coffee creamer category in the UK grocery market and launching exclusively with Ocado,” said Ross Hunt, co-founder of Hunts Coffee Creamers Ltd.
Flavoured coffee creamers are a $4.26bn industry in the US, but the category remains largely untapped in UK retail.
“Coffee creamers are a huge part of coffee culture in the US, but British consumers have never really had the same choice. We’ve adapted this proven concept for UK tastes with a less-sweet, more balanced formulation, giving people a simple way to transform an everyday coffee into something more indulgent and enjoyable,” Mr Hunt added.
Tasha Cook, buyer for Milk and Butter at Ocado Retail, said: “We’re delighted to be launching Brooklyn Halo on Ocado.com and giving our customers a new way to elevate their everyday coffee at home. Flavoured coffee creamers are already hugely popular in the US, and Brooklyn Halo brings something genuinely new and exciting to the UK market. We’re always looking for innovative products that offer our customers more choice and we’re looking forward to seeing how they respond to the range.”
Brooklyn Halo is available in 500ml cartons and 1-litre cartons. The UHT-treated, aseptically filled products are shelf-stable and can be stored at ambient or chilled temperatures.
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