Christmas is a time for coming together, sharing good food and making extra room for the things that matter. For Simply Lunch, it’s an opportunity to put its purpose into action and improve lives through delicious food, celebrating community, great taste and the power of food to make a difference. This year’s thoughtfully designed festive range brings together comforting classics and exciting new combinations, including indulgent ciabattas made with regeneratively grown Wildfarmed flour, nostalgic flavours reimagined for modern tastes and a deliciously new Yorkshire pudding wrap. What truly sets the range apart is the meaningful impact it helps create.
MORE MEANING WITH EVERY BITE
For the fourth consecutive year, Simply Lunch is partnering with Meals & More, the UK charity that supports children and families experiencing poverty and social isolation, particularly during school holidays.
Between 2 November and 31 December 2026, 12p from every Ultimate Festive Feast sold will be donated directly to Meals & More, funding nutritious meals and engaging activities for children who might otherwise go without.
Since the partnership began in 2023, Simply Lunch has raised more than £15,000 for the charity. This Christmas, the business hopes to build on that contribution, helping Meals & More reach more children and create positive experiences for families and communities.
To celebrate the partnership, the packaging of the Ultimate Festive Feast features a joyful festive illustration inspired by drawings created by children at last year’s Meals & More Christmas event in London. These designs bring the spirit of giving to life and offers a meaningful reminder of the people at the heart of the campaign and the difference each purchase can help make.
“Our purpose is to improve lives through delicious food and Christmas is a particularly meaningful opportunity to put that into action,” said William Page, Marketing and Digitalisation Director at Simply Lunch. “We’re proud to be continuing our partnership with Meals & More and supporting the children and families it reaches.”
In the lead-up to Christmas, the Simply Lunch team will volunteer with Meals & More, supporting community initiatives and seeing first-hand the positive outcomes of the partnership.
THE CHRISTMAS 2026 RANGE: FESTIVE FAVOURITES, REIMAGINED
Each product in the range combines comforting tradition with creative flair, giving retail partners an appealing range for the Christmas trading period.
- Ultimate Festive Feast Sandwich – Pulled turkey breast, crispy streaky bacon, spinach, cranberry sauce, rich stuffing and gravy mayo on malted bread. A perfect Christmas sandwich that gives back.
- Pigs Under Blankets Ciabatta – Pork and lentil sausages & smoky steaky bacon, with a rich and sweet caramelised onion chutney in a classic Wildfarmed ciabatta, for a satisfying seasonal combination.
- Christmas Dinner in a Yorkshire Pudding Wrap – A little twist on a much-loved tradition, bringing together succulent chicken breast, streaky bacon, gravy, stuffing mayo, cranberry sauce and pickled slaw in a Yorkshire pudding wrap.
- Turkey & Stuffing Sandwich – A comforting classic featuring pulled turkey breast, sage and onion stuffing and rich gravy mayo.
- Brie & Cranberry Ciabatta – Creamy French brie paired with rich, sweet and tangy cranberry sauce in a classic Wildfarmed Ciabatta.
Each bite of the Ultimate Festive Feast supports families in need, making every meal a small act of kindness this Christmas.
SUPPORTING CUSTOMERS AND COMMUNITIES
To support retail partners throughout the campaign, Simply Lunch has developed a suite of in-store activation materials, including eye-catching displays with clear messaging that explains how each Ultimate Festive Feast purchase supports Meals & More.
By connecting great taste with meaningful impact, Simply Lunch aims to inspire more customers to make a difference through their everyday choices.
MAKING CHRISTMAS MEAN MORE
This initiative is more than a product launch. It reflects the belief that food can do something special: bring people together, create moments of enjoyment and help support those who need it most.
Through its partnership with Meals & More, Simply Lunch is creating a Christmas season defined by compassion and connection. Choosing the Ultimate Festive Feast means enjoying a delicious seasonal sandwich while helping to provide meals, support and brighter futures for children across the UK.
Better food. Better futures. That is Simply Lunch’s gift this Christmas.
For those who would like to go above and beyond this year, Simply Lunch welcomes additional support through monetary donations or gifts that can be shared with children at their Christmas events. To arrange a contribution, please contact marketing@simplylunch.co.uk
