Barry Callebaut - ruby

Cocoa pioneer Van Houten launches first-ever ruby chocolate drink powder

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Van Houten, founded by the Dutch Van Houten family nearly 200 years ago and owned by the Barry Callebaut Group since 1998, is the first to introduce ruby chocolate in a powdered form.

This is a brand new product and the hospitality sector will be the first to offer it to consumers, in particular through baristas and coffee bars.

In 2017, we revealed the fourth type in chocolate, ruby, with its new taste experience, a tension between berry-fruitiness and luscious smoothness. Since its launch, ruby has developed into a ‘it’ chocolate, sought after by many consumers.

“We are proud to be the first to offer a ruby chocolate drink powder. This chocolate drink has all the flavour and colour of ruby chocolate and the powder dissolves very easily in any type of milk, in hot or cold applications. Ruby chocolate drink powder will help us to unlock the beverage category for Horeca customers,” said Freek van der Knaap, Vice-President Vending & Beverages EMEA.

The story of Van Houten begins in 1806 when Casparus Van Houten started a coffee and spice shop in Amsterdam.

Van Houten has opened a new chapter with the launch of the ruby chocolate powder drink that goes hand in hand with an entirely updated packaging design.

Like all Van Houten products ruby chocolate drink powder is made with 100% sustainably sourced cocoa beans.