It’s been a year of expansion so far for luxury confection brand, Hilton Macarons, with the launch of three brand new product lines and a move to Darsham, Suffolk.
Hilton Macarons’ award-winning macarons are an elegant and sophisticated alternative to chocolates, beautifully handmade with Italian meringue and generously filled with a range of delicious flavours. Following its acquisition by Two Magpies Bakery Group last year, the brand is going from strength to strength with the launch of three new product ranges this quarter: The Spring Selection, Caramel Indulgence and its latest range, The Chocolate Box.
“Since Hilton Macarons joined the Two Magpies family, we have really focused efforts on new product development and growing the brand. Hilton Macarons already had a loyal customer base nationwide, but we knew there was potential to increase this further by creating new flavours and products. We are really excited by the new gift boxes and hope customers will enjoy them,” said Steve Magnall, owner of Hilton Macarons.
The limited-edition Spring Selection features flavours inspired by florals and botanicals and a light colour palette to reflect the time of year. Its new Caramel Indulgence range includes five new caramel flavours, whilst its latest release, The Chocolate Box, is perfect for those with a sweet tooth, featuring rich, indulgent chocolate flavours. Customers can now experience the ultimate indulgence with Dark Chocolate Espresso macarons, Caramelised White Chocolate and moreish Millionaires.
Alongside the new product launch, the brand has also moved premises from Framingham to be housed within the Two Magpies base at Darsham in Suffolk, allowing the two brands to work in complete synergy.
“It has been a very busy year so far for Hilton Macarons. The move allows us to bring Two Magpies and Hilton Macarons all under one roof. We are confident in the expansion of the brand and being able to attract new customers with our exciting new flavours,” added Steve. Hilton Macarons are handmade in Suffolk using only the finest ingredients. Its Italian meringue shells are made with free-range eggs, whilst its fillings are comprised of Belgian chocolate, all natural flavours, and contain nothing artificial. All ranges are vegetarian and entirely gluten-free.
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