Holy Moly is adding a bit more avocado to the aisles of Sainsbury’s, with three new convenience products aimed at making it easier to grab something natural on the go. The range—Kids Simply Avocado Pots, Breakfast Avocado & Toast Pots, and a Guacamole Chip & Dip multipack—started landing in stores around April 15th and is now available in around 100 locations.
The Kids Simply Avocado Pots are geared towards lunchboxes and everyday snacking. Each pack includes five small portions of Simply Avocado—made with 98% avocado, plus a squeeze of lime and a pinch of salt—packed in a biodegradable wood-fibre net. It’s a straightforward, no-frills option designed for parents looking for something quick and natural, with nothing artificial.
“Parents are under more pressure than ever to find snacks that are nutritious and genuinely convenient. Kids Simply Avocado Pots deliver exactly that – simple, natural ingredients in a portion size that works for real life. We created these for parents first and foremost, giving them a fresh, better-for-you option they can trust,” said Tom Walker, Co-founder of Holy Moly.
Alongside that, the brand is stepping into the food-to-go space with its Breakfast Avocado & Toast pots. These pair smashed avocado with toasted bread pieces in a single pot, designed for eating at your desk or on the move. Positioned at the front of store, they’re aimed at early-morning shoppers but work just as well as a snack later in the day, with availability starting from May 11th.
“Breakfast Avocado & Toast brings smashed avocado to the front of store for the first time, making it more accessible than ever,” added Mr Walker. “While inspired by a breakfast favourite, it offers shoppers a fresh, healthy option that works just as well as a convenient snack or meal deal choice throughout the day,”
Rounding things out, Holy Moly has also introduced a Guacamole Chip & Dip multipack into the dips aisle, giving shoppers an easy grab-and-go option in a multi-pack format.
These launches build on the brand’s core idea of taking the hassle out of avocados—delivering something that tastes homemade, without the prep or waste. As a B-Corp, Holy Moly continues to focus on using surplus ingredients and reducing waste, while keeping things simple: good avocado, ready when you need it.