The limited-edition bottle celebrates the new racing season and the second year of the global partnership between two of the world’s most iconic brands.
The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. Available in Formula 1 race markets across the globe and select states in the U.S., the limited-edition Tennessee Whiskey features new packaging and design with a papaya twist on the iconic Old No. 7 logo and dynamic striping to celebrate the new race season.
“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” said Jack Daniel’s Global Brand Director Jamie Butler. “Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season.”
“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle,” said Executive Director, Partnerships & Accelerator at McLaren Racing Matt Dennington. “The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.” The limited-edition McLaren Racing commemorative bottle is Jack Daniel’s classic Tennessee Whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof (40% abv). Distilled in Lynchburg, Tennessee, the whiskey is mellowed drop by drop through 10 feet of charcoal before maturing in new, American white oak barrels handcrafted to the highest standards. It will be available in a 1L bottle in select markets across the U.S. as well as a 1L and 700mL size in F1 race cities internationally.
